An Operations executive with 15 years of experience building, scaling, and optimizing six, seven, and eight figure businesses, Magen was determined to take the gatekept strategies and business practices of the big companies and help small business and solopreneurs thrive. 

She came from a family of small business owners, so serving and elevating small businesses is her joy and mission. 

She is a tech-obsessed systems and numbers expert that believes that simplicity scales and complexity fails, and clarity trumps all. She is a strong proponent of custom and individualized systems because every business and person is unique.